Whitelisting (creator licensing)
Whitelisting is when a creator lets a brand run ads through the creator’s account, so the ad appears under the creator’s name rather than the brand’s.
On TikTok this is usually done with Spark Ads; on Meta, with partnership ads. Creators typically charge extra for it and for how long it runs.
Related terms
Spark Ads — Spark Ads are TikTok ads that boost an existing organic post — from your own account or a creator’s, with their authorisation code — so likes and follows go to the original post.
Usage rights — Usage rights are the permission a creator gives a brand to use their video — where, for how long, and whether in paid ads.
UGC creator — A UGC creator is a person paid to make UGC-style videos for brands to post or run as ads, usually without posting them on their own account.