Usage rights
Usage rights are the permission a creator gives a brand to use their video — where, for how long, and whether in paid ads.
Organic posting on the brand’s own channels is usually included; paid ads, longer terms or exclusivity usually cost extra.
With AI-generated videos the brand owns the output under the tool’s terms, so there is no creator usage fee — check each tool’s terms.
Related terms
UGC creator — A UGC creator is a person paid to make UGC-style videos for brands to post or run as ads, usually without posting them on their own account.
Whitelisting (creator licensing) — Whitelisting is when a creator lets a brand run ads through the creator’s account, so the ad appears under the creator’s name rather than the brand’s.
Spark Ads — Spark Ads are TikTok ads that boost an existing organic post — from your own account or a creator’s, with their authorisation code — so likes and follows go to the original post.