Spark Ads
Spark Ads are TikTok ads that boost an existing organic post — from your own account or a creator’s, with their authorisation code — so likes and follows go to the original post.
Because the ad is the real post, it keeps its comments and engagement and looks native in the feed. It is a common way to put budget behind an organic video that is already working.
To boost a creator’s post, the creator generates an authorisation code in TikTok and shares it with the advertiser.
Related terms
Whitelisting (creator licensing) — Whitelisting is when a creator lets a brand run ads through the creator’s account, so the ad appears under the creator’s name rather than the brand’s.
UGC (user-generated content) — UGC is content made by customers or creators rather than the brand itself — on TikTok and Reels, usually a person talking to camera about a product they use.
Hook rate — Hook rate is the share of people who keep watching past the first few seconds of a video — commonly 3-second views divided by impressions.