UGC creator
A UGC creator is a person paid to make UGC-style videos for brands to post or run as ads, usually without posting them on their own account.
Unlike an influencer, a UGC creator is paid for the video, not for their audience. Rates depend on experience, length, edits and usage rights.
Always agree usage rights in writing: where the video may be used, for how long, and whether it can run as a paid ad.
Related terms
UGC (user-generated content) — UGC is content made by customers or creators rather than the brand itself — on TikTok and Reels, usually a person talking to camera about a product they use.
Usage rights — Usage rights are the permission a creator gives a brand to use their video — where, for how long, and whether in paid ads.
Whitelisting (creator licensing) — Whitelisting is when a creator lets a brand run ads through the creator’s account, so the ad appears under the creator’s name rather than the brand’s.