UGC cost calculator
The short answer: UGC creators typically charge $150 to $500 per short video in 2026, so 12 videos a month costs roughly $1,800 to $6,000. AI UGC services cost far less per video. Move the sliders to see your own numbers.
| Per month | Per video | Per year | |
|---|---|---|---|
| UGC creators | $3,000 | $250 | $36,000 |
| MRKT DEPT Grow | $79 | $7 | $948 |
Difference: $2,921 a month. Creator videos are filmed by real people and you post them yourself; MRKT DEPT videos use an AI spokesperson and are posted for you after you approve them.
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Questions
How much do UGC creators charge per video?
Typical 2026 rates for a short UGC video run from about $150 to $500, depending on the creator’s experience, usage rights, edits and whether raw footage is included. Experienced creators and whitelisting (running ads from their account) cost more.
What is usage rights in UGC?
Permission to use the video in your ads or on your channels for a set period. Many creators charge extra for paid-ad usage or for longer terms, so confirm it in writing.
Is AI UGC cheaper than creators?
Per video, usually yes: MRKT DEPT plans work out to about $5–7 a video, posted for you. Creator videos feature a real person, which some brands prefer for ads; many businesses use AI UGC for regular organic posting and creators for selected campaigns.
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