Posting frequency
Posting frequency is how often an account publishes; for most small businesses on TikTok, three to five videos a week is a sustainable starting point.
Consistency over months matters more than bursts. Pick a rhythm you can keep, then increase it once you know which videos work.
Related terms
Content calendar — A content calendar is the schedule of what will be posted, where and when — usually planned a week or a month ahead.
Watch time — Watch time is how long viewers spend watching a video, in total or on average — one of the strongest signals short-video platforms use to decide who else sees it.