Content calendar
A content calendar is the schedule of what will be posted, where and when — usually planned a week or a month ahead.
Planning ahead removes the daily “what do we post?” decision, which is where most small-business accounts stall. Batch the ideas, make the videos together, then schedule them.
Related terms
Posting frequency — Posting frequency is how often an account publishes; for most small businesses on TikTok, three to five videos a week is a sustainable starting point.
Hook — A hook is the first one to two seconds of a short video — the line, image or text on screen that makes someone stop scrolling.