AI avatar (AI spokesperson)
An AI avatar is a generated person, or a digital copy of a real one, that presents a script on video with a synthetic or cloned voice.
Stock avatars come from a tool’s library; a custom avatar or “digital twin” is made from footage or a photo of a real person, with their consent.
For a business, one consistent spokesperson across videos builds recognition the way a regular presenter would.
Related terms
AI UGC — AI UGC is a UGC-style video made with AI — an AI spokesperson or avatar presents a script about a product, instead of a filmed creator.
Faceless content — Faceless content is video that never shows the creator’s face — hands, products, screen recordings, text on screen or an AI presenter instead.