Strategy included
Research and content direction are part of the workflow, not homework you do before opening the scheduler.
HeyGen alternative
HeyGen is a studio.
MRKT DEPT is a department.
HeyGen is an excellent AI avatar studio: you write a script, choose or clone an avatar, and produce presenter videos, translations and training content. For a small business that wants its social media handled — what to post, the script, the video and the posting — MRKT DEPT covers the whole job.
THE DIFFERENCE
Brief in chat
Creative made for your brand
Approve before publishing
MRKT DEPT connects strategy, production, approval, and publishing in one loop.
A useful comparison
Choose the system
that does the work.
Schedulers are valuable when content is already finished. MRKT DEPT is for businesses that want the content operation handled too.
| Capability | HeyGen | MRKT DEPT |
|---|---|---|
| Built for | Avatar and presenter videos, localization, training | Short-form social videos posted for small businesses |
| Who writes the script | You | MRKT DEPT, problem-first, about 20–30 seconds |
| Posting to TikTok / Instagram | Download and upload yourself | Scheduled and published after your approval |
| Video length | Up to 30 minutes on Creator (60 on Business) | Built for 20–30 second vertical posts |
| Pricing | Free plan; Creator $29/month; Pro $49/month; Business $149/month | Grow $79/month (12 videos), Scale $169 (30), Dominate $299 (60). First video free. |
HeyGen details are from its own website, last checked 21 October 2026. Plans and prices change — check HeyGen’s pricing page for the current offer.
When HeyGen is the better choice
Choose HeyGen for longer videos — explainers, onboarding, sales videos, courses — and for translating one video into many languages. Its avatar library and custom avatars are made for that kind of production, and you stay in full control of every frame.
When MRKT DEPT is the better choice
A studio still needs someone to decide what to make each week, write it, export it, write the caption and post it at the right time. If that someone is you, and you do not have the hours, a studio does not solve the problem.
MRKT DEPT is built for 20–30 second vertical posts: a hook in the first two seconds, one useful point, a call to action, captions on screen and a brand card. It plans the week, makes the videos and posts the ones you approve.
Related: All comparisons · Best AI UGC video generators · See real videos
Why teams switch
Less handoff.
More momentum.
Start with a business link or a message. Get original content back for approval, then let the department publish it where your accounts are connected.
Chat-first approval
Request changes and approve drafts in web chat without learning another control panel.
Human-controlled publishing
Every post comes to you for review before it goes out, and posts only target connected channels.
Simple pricing
A department
that fits.
Start with a practical rhythm and scale when the content starts compounding.
Grow
A consistent presence for a founder-led business.
$79/ month
- 12 video posts/month
- 2 social platforms
- Competitor research
- Approve in web chat
Scale
More output for a team ready to test and learn.
$169/ month
- 30 video posts/month
- 4 social platforms
- Everything in Grow
- Priority generation
Dominate
Fresh, strategic content every day.
$299/ month
- 60 video posts/month
- 6 social platforms
- English + Spanish content
- Weekly performance report
Still comparing?
Questions,
answered.
Keep the tool that matches the work you actually need done.
Can I use my own face or voice?
You can upload your own spokesperson photo during setup and choose a voice, or let MRKT DEPT generate a spokesperson for you.
Does MRKT DEPT make long videos?
No. It focuses on short vertical posts for TikTok and Instagram. For long explainers or training videos, a studio like HeyGen fits better.
Is there a free trial?
Your first video is free, made for your own business, so you can judge the output before choosing a plan.
Ready to compare by doing?