Call to action (CTA)
A call to action is the one thing a video asks the viewer to do next — visit, book, follow, or tap the link in the bio.
Ask for one action, say it plainly, and match it to where the viewer is: a new viewer is more likely to follow or visit than to buy immediately.
Related terms
Completion rate — Completion rate is the share of viewers who watch a video to the end.
Hook — A hook is the first one to two seconds of a short video — the line, image or text on screen that makes someone stop scrolling.