MRKT DEPT vs Creatify: a Creatify alternative that also plans and publishes your posts

Creatify is an AI video tool aimed at marketers: paste a product URL or a script, pick an AI avatar, and generate video ads. It is a strong fit for e-commerce brands producing ad creatives at volume.

MRKT DEPT also makes short-form videos with an AI spokesperson, so the two are often compared. The difference is what happens before and after the video.

The short answer

• Choose Creatify if you want a self-serve studio to make ad videos yourself, especially from product pages, and you will handle publishing.
• Choose MRKT DEPT if you want posts planned, made and published to TikTok and Instagram for you, with your approval as the only step.

What Creatify offers

According to Creatify's pricing page (last checked 21 October 2026; plans change often):

• Standard — $15/month (less billed yearly): 55 credits a month.
• Pro — $55/month: 280 credits a month, plus its Ad Launcher for Meta and TikTok ad accounts.
• Max — $95/month: 730 credits a month.
• Business — $195/month: 1,500 credits a month for teams.
• Enterprise — custom: done-for-you creative services, custom limits and a dedicated account manager.

Creatify generates videos and, on Pro and above, can launch them as ads to Meta and TikTok ad accounts. It is not built to post organic videos to your profile on a schedule — for that you download the result and post it yourself or through another tool. How many finished videos a plan gives you depends on how many credits each video uses.

What MRKT DEPT offers

MRKT DEPT starts from your business, not from a blank editor. In a short web chat it learns what you sell and who you sell to, then researches your niche and competitors, plans a month of posts, writes each script, produces a vertical 1080x1920 video with an AI spokesperson, captions, a hook title and a brand card, sends each post to you for review, and publishes approved posts on a schedule.

• Grow — $79/month: 12 video posts, 2 social platforms.
• Scale — $169/month: 30 video posts, 4 social platforms.
• Dominate — $299/month: 60 video posts, 6 social platforms, English and Spanish.

Every plan counts finished, published posts — not credits.

Side by side

When Creatify is the better fit

If you are comfortable in a creative tool, sell products with clean product pages, and mainly need ad variations, Creatify's lower entry price and large template library are attractive. It is a studio, and studios reward people who want to drive.

When MRKT DEPT is the better fit

If your bottleneck is time — deciding what to post, making it, and actually posting it every week — a studio still leaves most of the work with you. MRKT DEPT is built to remove that work: you get a steady schedule of posts, and your only job is to review them.

Try it on your business first: get a free sample video, or see all plans.