Strategy included
Research and content direction are part of the workflow, not homework you do before opening the scheduler.
InVideo alternative
InVideo makes videos from prompts.
MRKT DEPT keeps your feed running.
InVideo AI generates videos from a prompt using stock footage and generative models, on a credit-based plan — flexible for anyone who makes many kinds of video. If your goal is specifically to keep a business’s TikTok and Instagram posting every week, MRKT DEPT runs that workflow end to end.
THE DIFFERENCE
Brief in chat
Creative made for your brand
Approve before publishing
MRKT DEPT connects strategy, production, approval, and publishing in one loop.
A useful comparison
Choose the system
that does the work.
Schedulers are valuable when content is already finished. MRKT DEPT is for businesses that want the content operation handled too.
| Capability | InVideo | MRKT DEPT |
|---|---|---|
| Built for | General AI video creation from prompts | A business’s organic TikTok and Instagram posting |
| Planning what to post | You decide each video | Weekly plan from niche and competitor research |
| Spokesperson | Stock footage, generated clips, AI voice-over | A consistent AI spokesperson for your brand |
| Posting | Export and upload yourself | Scheduled and published after you approve |
| Pricing | Credit plans (Basic, Pro, Ultra), cheaper per seat billed yearly; credits do not roll over | Grow $79/month (12 videos), Scale $169 (30), Dominate $299 (60). First video free. |
InVideo details are from its own website, last checked 20 October 2026. Plans and prices change — check InVideo’s pricing page for the current offer.
When InVideo is the better choice
If you make a wide range of videos — YouTube explainers, ads, promos, social clips — and enjoy prompting and editing, a general generator gives you range. Teams with several seats can share credits.
When MRKT DEPT is the better choice
Stock footage with a voice-over rarely looks like a real business, and it rarely builds trust. Organic TikTok rewards a recognisable face, a problem your customer has and a clear next step, posted consistently.
MRKT DEPT gives your brand one consistent spokesperson, uses your real product photo or app screenshot, writes each script around a customer problem and publishes on a schedule you approve.
Related: All comparisons · Best AI UGC video generators · See real videos
Why teams switch
Less handoff.
More momentum.
Start with a business link or a message. Get original content back for approval, then let the department publish it where your accounts are connected.
Chat-first approval
Request changes and approve drafts in web chat without learning another control panel.
Human-controlled publishing
Every post comes to you for review before it goes out, and posts only target connected channels.
Simple pricing
A department
that fits.
Start with a practical rhythm and scale when the content starts compounding.
Grow
A consistent presence for a founder-led business.
$79/ month
- 12 video posts/month
- 2 social platforms
- Competitor research
- Approve in web chat
Scale
More output for a team ready to test and learn.
$169/ month
- 30 video posts/month
- 4 social platforms
- Everything in Grow
- Priority generation
Dominate
Fresh, strategic content every day.
$299/ month
- 60 video posts/month
- 6 social platforms
- English + Spanish content
- Weekly performance report
Still comparing?
Questions,
answered.
Keep the tool that matches the work you actually need done.
Does MRKT DEPT use stock footage?
No. Each video is generated with your brand’s spokesperson and your own product photo or app screenshot as the visual reference.
Can I edit the videos?
You review every post and can send it back with changes to the script or caption before it is published.
How many videos do I get?
Grow includes 12 videos a month, Scale 30 and Dominate 60. Your first video is free.
Ready to compare by doing?