Strategy included
Research and content direction are part of the workflow, not homework you do before opening the scheduler.
Captions alternative
Captions edits what you film.
MRKT DEPT means you don’t have to.
Captions (by Mirage) is a popular editing app for short-form creators: auto captions, AI edits, eye contact correction and AI avatars. It assumes you are making the videos. MRKT DEPT is for business owners who would rather not film or edit at all.
THE DIFFERENCE
Brief in chat
Creative made for your brand
Approve before publishing
MRKT DEPT connects strategy, production, approval, and publishing in one loop.
A useful comparison
Choose the system
that does the work.
Schedulers are valuable when content is already finished. MRKT DEPT is for businesses that want the content operation handled too.
| Capability | Captions | MRKT DEPT |
|---|---|---|
| Built for | Creators who film themselves | Business owners who do not want to film |
| Filming | You record; AI avatars also available | None — an AI spokesperson presents every video |
| Scripts and plan | Script help; you decide what to make | Weekly plan and scripts written for you |
| Posting | Export and post yourself | Scheduled and published after your approval |
| Pricing | Max $24.99/month (500 credits); Frontier tiers from $69.99/month (iOS plan prices) | Grow $79/month (12 videos), Scale $169 (30), Dominate $299 (60). First video free. |
Captions details are from its own website, last checked 21 October 2026. Plans and prices change — check Captions’s pricing page for the current offer.
When Captions is the better choice
If you are comfortable on camera and your audience follows you as a person, filming yourself and using an editor like Captions is cheaper and more personal. It makes editing fast and the results look native to TikTok.
When MRKT DEPT is the better choice
Many owners will never film three videos a week, however good the editor is. Some do not want to be on camera at all; others simply run out of time.
MRKT DEPT removes filming from the job. It writes each script, presents it with a consistent AI spokesperson, adds captions and a brand card, and posts the videos you approve. See also how to post on TikTok without showing your face.
Related: All comparisons · Best AI UGC video generators · See real videos
Why teams switch
Less handoff.
More momentum.
Start with a business link or a message. Get original content back for approval, then let the department publish it where your accounts are connected.
Chat-first approval
Request changes and approve drafts in web chat without learning another control panel.
Human-controlled publishing
Every post comes to you for review before it goes out, and posts only target connected channels.
Simple pricing
A department
that fits.
Start with a practical rhythm and scale when the content starts compounding.
Grow
A consistent presence for a founder-led business.
$79/ month
- 12 video posts/month
- 2 social platforms
- Competitor research
- Approve in web chat
Scale
More output for a team ready to test and learn.
$169/ month
- 30 video posts/month
- 4 social platforms
- Everything in Grow
- Priority generation
Dominate
Fresh, strategic content every day.
$299/ month
- 60 video posts/month
- 6 social platforms
- English + Spanish content
- Weekly performance report
Still comparing?
Questions,
answered.
Keep the tool that matches the work you actually need done.
Do I have to be on camera?
No. An AI spokesperson presents every video. You can upload your own photo as the spokesperson if you prefer.
Are captions included?
Yes. Every video has on-screen captions, a hook title and a brand card at the end.
What does it cost?
Plans start at $79 a month for 12 videos, and your first video is free.
Ready to compare by doing?